Purpose & Intention

Discover more on Lil Black Herbalist's founder, Jasmine Upshaw, and her journey as an entrepreneur.

Journey Toward Alignment

Since I was a child, I've always had big dreams. The only thing that stopped me from these dreams was a lack in confidence. That all changed when I began studying herbalism. It felt like something clicked for me. I studied, I tested, I spent years creating these offerings. When I first started this journey I did not want to make a big deal out of it. So I reduced this experience to 'lil'. My 'lil' studies, my 'lil' idea, my 'lil' business. No matter how small I tried to make it in my mind, the evidence of big change was in front of me.

As time passes, I continue to embrace 'lil' because I am small. I'm a believer in the small things. As a black business owner, I'm familiar with small, but that's all it takes, small choices to make powerful changes.

I'm one woman, with one business on the journey to discover my purpose. Purpose is leading me here to create for you.